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Okay now that you have done a lesson on Local Search Engine Optimization, now let's turn our heads to review what a typical web-page is. We are going to use Produce Center.net's web-site as an example in this lesson.
First, below is a sample snap shop of, Produce Center's, open source HTML code. HTML means hyper-text-markup-language. The code will show what they created and we are going to show you how to properly convert the page to optimize locally. Heck we will even
include optimization for Google too.
Okay above is just a small sample of what their web-page looks like, needs some work, however, these are some of the sample local sites that on the Internet. The area of notice is going to be the title tags.
Below is a snap-shot of the HTML open source code. We are using Mozilla, so it color codes the tags from the content in side each tag. In HTML code the content goes in between the opening tag and the closing tag.
Okay this what the Produce Center.net wrote to develop the beginning of their home-page. This is done very poorly. There is not one good keyword here to tell our FastJaxbot what this page is about. Unless users can just randomly create words in their
head and type it into the url box, then this is not something you ever want to do. It is very critical to do this right from the start. Don't slack or be in a rush and skip over this. I know most of you
are excited but, do not skip this step, or you will never be search engine visible. This is also a good test for new businesses, if you write what you are telling or selling, and if it is a desirable product, then
people will search it. Especially for Google, because Google's main ranking variable is the popularity of site and the keywords in your title tags.
Now above you can see what Mozilla, shows what the title tags look like now. Big difference huh! Well maybe not a movie theather difference in terms of HD versus Regular Projection, however, when you have
restaurants in town looking for a good supplier of quality produce you will appreciate this. This concept applies to everyone, and any web-site that gets submitted to us. Prepare each page properly and
you will be astonished in the amount of traffic you get. In Produce Center's interest that means sales.
Alright, so let's look at a popular technique consumers use to find things in Jacksonville, Florida. First, most people are going to type in zip codes with popular keywords as a second term
to specify what they exactly what they need. Online statistics show that this is the easiest way for people to find what they need, quickly. So web-masters, again here is a great way
to optimize your tags on your contact page to let people find you in their searches. Also with the release of FastJax 2.0 page ranking formula, we will allow for a few other feilds to be optimize on, we know that you
can only fit so much into your title tags. But for now think very hard and do the research and find your audience.
Of course, the image above is the correct way to write your title tag for a contact section. Notice the difference in the way the information hits you. It is precise and
informative. In the search display results this will look very good and stimulate the mind of the searcher. That is all for this section the last two sections go into more detail about
title tags and keywords.
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